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July 10, 2015


Tru Blu Shrimp Farm For Sale



• Approximately 37 hectares, 91 acres

• Australia’s first shrimp farm

• Well-recognized brand name and product logo

• Established relationships with major Australian distributors

• Fully licensed for shrimp and fish farming

• Over 300 meters of deep-water frontage on the Clarence River

• Retail outlet on property to service the local community

• Excellent production records for the last two years

• On-going supply contracts


In November 2005, Shrimp News posted the following item about Tru Blu to its webpage:


Tru Blu Prawns—located on the banks of the Clarence River near Yamba, in northern New South Wales—is the longest operating shrimp farm (Penaeus monodon) in Australia.  A family business, Tru Blu got started in the early 1970s when founder Frank Roberts began converting his 40-hectare sugarcane farm into a shrimp farm.  Today [2005], the farm consists of a hatchery and 30 ponds ranging in size from 0.5 to 1.2 hectares.


Business was progressing quite nicely for the farm until 2002, when importers started bringing large quantities of P. vannamei into Australia for sale to consumers.  “Due to the imported shrimp flooding the market we have had to scale back our production and focus on a higher quality product, not quantity,” Roberts said.  “Australian P. monodon are selling for approximately $25 a kilo in the supermarkets whereas imported P. vannamei can be had for $13.”


Roberts is frustrated by the government’s decision to let vannamei into the country.  “Currently [2005] we can harvest five tons per hectare of monodon whilst the imported shrimp can be harvested at 25 tons per hectare.  The Australian industry cannot compete with those sorts of figures.”


Information: Frank Roberts, Tru Blu Prawns, 371 School Road, Palmers Island, NSW 2463, Australia (phone 02-6646-0196, fax 02-6646-0342, mobile phone 0418-666-308, email


Source: Austasia Aquaculture.  Government policies: Are they destroying the Australian prawn industry?  Phillip Kerr with Dos O’Sullivan.  V-19, Number 5, P-39, October/November 2005.


Information: David Nolan, Webster Nolan Real Estate, 596 Crown Street, Surry Hills, New South Wales 2010, Australia (phone 02-8494=8875, fax 02-9318-0033, email, webpage


Source:  Tru Blu Prawn & Fish Farm Yamba NSW 2464.  No Date.  Website Visit on July 10, 2015.

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