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November 14, 2015


Ananda Group Gets Four-Star BAP Certification


M. Srinivas, Human Resource Manager at the Ananda Group, reports:


Ananda Group, headquartered in Bhimavaram, a coastal city in the state of Andhra Pradesh, is a conglomerate of agro-based companies that produce rice and poultry for Indian and international markets.  It also farms, processes, markets and exports shrimp and prawns and produces shrimp feeds.


It recently received four-star Best Aquaculture Practice (BAP) certification for its hatcheries, farms, feeds and processing plants.  The aquaculture activities of Ananda are vertically integrated with a network of eight hatcheries, 500 hectares of shrimp and fish farms, feed mills for fish and shrimp and processing plants.  In addition, it produces polychaetes (marine worms used as broodstock feeds), conducts biotechnology research, maintains well-equipped aquaculture laboratories and markets its products.


It has a Penaeus vannamei hatchery in Kakinada capable of producing 100 postlarvae a year, a 50-hectare, biosecure shrimp farm in Kovvada, a feed mill in Losari with extruders and pelletizers capable of producing 400 metric tons of feed a day, and a processing plant in Bhimavaram capable of turning out 100 tons of product a day.  It markets its products overseas and in India.  Mr. U.K. Viswanatha Raju, Chairman of the Ananda Group, said its products carry the following brand names, “Anand”, “PondFlower” and “Nutrifish.


Information: M. Srinivas, Ananda Group, Sivaraopeta Road, Door No 27-8-21/3, Bhimavaram 534202, Andhra Pradesh, India (phone +91-8816-272507, fax +91-8816-272707, email, webpage


Source: Email to Shrimp News International.  Subject: Ananda Group Goes 4 Star–BAP.  M. Srinivas.  November 13, 2015.

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