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October 24, 2013

New Zealand

Prawn Farm For Sale



Located on 12 hectares of land, the Huka Prawn Park, a geothermal, freshwater prawn (Macrobrachium rosenbergii) farm with a hatchery, you-catch operation, activities fun park, tourist shop and restaurant in Taupo, New Zealand (North Island), is for sale.


“This business presents an opportunity to expand an already thriving operation based on one of the country’s favorite pastimes,” says Paul Dixon of Bayleys Auckland who, with colleagues Jacqui Dellar and David Bayley, is selling the business through a deadline private treaty closing on November 7, 2013.


Dixon said a recent survey shows that fishing was named the most popular participatory sport in the country with five times more people hooked into the pastime than playing rugby.  “The Huka Prawn Park is the only place in New Zealand where anyone can fish for giant freshwater prawns,” he said.  “The tourism and leisure market is expected to continue growing during the next five to ten years and this tourist venture offers the opportunity to grow with it.”


The business has three divisions.  There is a 1,700 square-meter prawn hatchery and 6-hectare farm including 19 ponds; a restaurant specializing in prawn dishes (but not exclusively) and a children’s activities fun park, which includes prawn fishing, education and adventure walks, trout feeding, water activities and geothermal features.


About 250,000 prawns are produced at the hatchery each year for live prawn fishing.  Dellar says this figure has increased dramatically in recent years and the trend is expected to continue.


Huka Prawn Park Restaurant, located on the banks of the Waikato River, is one of the largest a la carte restaurants in Taupo.  It can seat 200 patrons inside and 150 outside under canvas sails.


“The restaurant serves close to 70,000 patrons each year and is particularly popular with Asian customers from Hamilton and Auckland, said Dixon.”


In recent years the business has diversified to establish a fun park.  Activities at the park have evolved around the growing ponds of the prawn farm, with an added fun walk, guided tour of the hatchery, water novelties such as water jets, obstacle courses, rainbow trout feeding and prawn fishing.


“Its target demographic is families and a younger market, but it is also very popular with domestic and international travellers, and it is projected to attract more than 73,000 visitors during the current financial year.


“The business presents several opportunities for expansion and growth,” Dixon said.  “One vision is to cover a section of the fishing ponds with a clear roof and drop down sides to create a weatherproof environment to ensure higher visitor numbers in the winter months.


“With more than three hectares of unused flat land and substantial reserves of geothermal energy, opportunities are many and varied and perhaps are only limited by imagination,” said Dixon.


Information: For a 30-second, promotional video of Huka Prawn Park that was produced in 2010, click on the link in the Source below.


Information: Huka Prawn Park, Karetoto Road, Wairakei Tourist Park, Lake Taupo, New Zealand (phone 07-374-8474, fax 07-374-8063, email, webpage


Sources: 1. The New Zealand Herald.  More Than the Raw Prawn For Sale.  Colin Taylor.   October 19, 2013.  2. YouTube.  Video—Huka Prawn Park.  November 4, 2010.  3. Huka Prawn Park’s Website.  October 23, 2013.

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