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October 24, 2014

South Korea

McDonald’s Shrimp Burger

 

McDonald’s is attempting to bolster its place in the Korean fast food market with a new shrimp burger that features whole shrimp.

 

Moon Jong-won, a public relations manager at McDonald’s Korea, repeatedly described the shrimp used in the burger with the Korean phrase, “taeng-geul, taeng-gul”, which roughly translates to “plump”.

 

While some might disagree with the Thousand Island dressing or the soft square of cheese that accompanies the burger, the meat itself comes pretty much as advertised: a bite into the patty reveals whole, pink-colored shrimp that are tender to the bite.

 

“The Thousand Island dressing was good, but the cheese was totally off,” remarked Han Woo-ri, 22, at a McDonald’s near Korea University in Seoul.

 

On October 21, at the McDonald’s in Seoul Station, a significant share of the lunch-hour customers opted for the shrimp-burger, shelling out $4.28 for a meal that also included pink lemonade and fries.

 

“I chose the menu item after seeing the poster,” said Yoon Sung-su, 85, splitting a shrimp burger with his daughter.  “The burger is good, I like shrimp.”

 

“I can could feel the shrimp inside the patty,” said Jeong Yeon-ju, 34, a graduate student.  Her friend, Kim Bo-young, 33, added, “Plump is the right word, I could feel the ‘plump’ shrimp when I ate the burger.”

 

Moon of McDonald’s Korea said the Deluxe Shrimp Burger is being offered on a “limited-edition” basis.  “If people like it, we’re planning to keep it on the regular menu.”

 

McDonald’s Korea said on its Facebook Page it will offer coupons for free shrimp burgers to people who “like” or share an official post about the product.

 

Source: Seafood.com (an online, subscription-based, fisheries news service).  Editor and Publisher, John Sackton (phone 1-781-861-1441, email jsackton@seafood.com).  McDonald’s tries Deluxe Shrimp Burger in South Korea.  Ken Coons (kencoons@seafood.com).  October 23, 2014.

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