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March 19, 2016

United States/Mexico

Ocean Garden Products’ New Plan


Ocean Garden Products—a California-based importer and distributor of wild and farmed Mexican shrimp—plans to make “substantial changes” in the next two years, said Lance Leonard, the company’s new CEO, hired in January 2016.


Ocean Garden was established in 1957 and was owned by the Mexican government until 2006.  It currently markets shrimp through distributors in the USA, but over the next 18 to 24 months, it plans to develop value-added products for sales through a new retail division, to introduce new seafood products (scallops, lobster and tuna) and to increase sales outside the USA.


The changes, Leonard said, will allow the company, which had sales of $300 million a year at its peak, to increase sales to $500 million a year.  “Our growth trajectory is very aggressive,” Leonard said.


Currently, the company is working with Monterey Bay Aquarium’s Seafood Watch Program to get a green (Best Choice) or yellow (Good Alternative) rating for its Mexican shrimp, which is currently rated red (Avoid).


Source: Undercurrent News [eight free news reads every month].  Editor, Tom Seaman (  Ocean Garden Targets $500m Turnover With ‘Aggressive’ Growth Plan.  Ola Wietecha (  March 18, 2016.

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