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September 6, 2014

United States

Florida—Video–Red Lobster’s Endless Shrimp Returns


Red Lobster, a mid-priced, seafood restaurant chain headquartered in the Orlando, Florida, with over 700 outlets worldwide, probably uses more farmed shrimp than any restaurant in the world.  In May 2014, Golden Gate Capital, a privately held company headquartered in San Francisco, bought Red Lobster from Darden Restaurants for $2.1 billion.  On September 1, 2014, Red Lobster reintroduced Endless Shrimp©, its number one guest-requested promotion, which allows dinners to eat as much shrimp as they want.


In a 32-second, high-definition video, originally released in 2010, Red Lobster is now advertising its Endless Shrimp© promotion on national television stations in the United States.


Sources: 1. YouTube.  Red Lobster Endless Shrimp.  September 27, 2010.  2. CNBC News.  Fishy Financial Disclosure at Darden’s Red Lobster.  John Jannarone (  August 19, 2014.  3. ABC 27.COM.  Endless Shrimp© Returns to Red Lobster©.  August 29, 2014.

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