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September 7 2015


Blueyou To Market “Selva Shrimp” in Hong Kong


Blueyou is pleased to announce the launch of naturally farmed black tiger shrimp, which is branded as Selva Shrimp®, in the Hong Kong seafood market through its distribution partner, Family Care, Ltd.


The program features black tiger shrimp that are naturally raised in mangrove forests in southern Vietnam.  By maintaining a functional ecosystem of mangrove forests and aquatic species, shrimp are raised using the natural productivity of the surrounding forest habitat with no external inputs such as feed, fertilizers and chemicals.


The Selva Shrimp program achieved the Ocean Wise (Canada) stamp of approval and a “Best Choice” recommendation by the Monterey Bay Aquarium’s Seafood Watch program in the USA.


In Hong Kong, the Selva Shrimp will primarily be distributed to local high-end restaurants whose chefs are interested in offering more sustainable choices on their menus.


“With the Selva Shrimp program, we want to reach out to major Asian markets.  We observe an increased awareness and interest for sustainability produced seafood products and Selva Shrimp offers the only sustainably farmed black tiger shrimp in the market,” explains Matthias Krebs, Managing Director of Blueyou Trading.


Blueyou and Family Care will be sharing a booth at the upcoming Seafood Expo Asia, September 8-10, 2015, where they will feature Selva Shrimp as well as Blueyou’s artisanal fishing program, Artesmar.


Information: Matthias Krebs, Blueyou, Zentralstrasse 156, 8003 Zürich, Switzerland (phone + 41-433-331-350, email, webpage


Source: ASEAN Seafood.  Naturally Farmed Black Tiger Shrimp to Enter Hong Kong Market.  September 7, 2015.


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